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When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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View Gordon Linoff’s professional profile on LinkedIn. Gordon Linoff, Michael Berry; Languages. French (conversational), some Italian. When Berry and Linoff wrote the first edition of Data Mining.
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